Having worked with Digitas Boston, Rubicam New York, Saatchi & Saatchi London and McCann Erickson India, she moved to The Label Life in 2012. After a decade of building a wildly successful brand, she now consults as a Creative Director with brands like Elle Decor India, building their digital platform assuring market relevance and with No Nasties to achieve digital and business growth for sustainable fashion in India. Her biggest strength lies in understanding the Indian lifestyle market to help brands achieve bold and relevant positioning as a bridge to business growth.